The “Free” Trap It is the most common starting point for startups and SMMEs: You start a side hustle, you create a Facebook page, invite your friends to like it, and voila—you are in business. It is free, it is …
Rent vs. Own: Why a Facebook Page Is Not a Website Read more »
The “Influencer” Anxiety Open Instagram or TikTok, and it feels like the only way to grow a business is to point at floating text while dancing to a trending song. For a serious business owner—an accountant in Durban, a mechanic …
Content Creation for Non-Creatives: 5 Ideas That Aren’t “Dancing Trends” Read more »
The “Sandton Skyline” Syndrome Many small businesses make the mistake of building a “Sandton Skyline” website: it looks big, shiny, and expensive on a desktop computer in an office with fibre internet. But the reality? Your customer is likely viewing …
The 5 Non-Negotiables Every South African Small Business Website Needs Read more »
